{"id":10127,"date":"2025-10-01T00:29:58","date_gmt":"2025-09-30T21:29:58","guid":{"rendered":"https:\/\/axellegal.com.ua\/?p=10127"},"modified":"2025-10-02T23:31:25","modified_gmt":"2025-10-02T20:31:25","slug":"antypiratski-zminy-zakonodavstva-shtrafy-za-rozmishhennya-reklamy-na-vebresursah","status":"publish","type":"post","link":"https:\/\/axellegal.com.ua\/en\/antypiratski-zminy-zakonodavstva-shtrafy-za-rozmishhennya-reklamy-na-vebresursah\/","title":{"rendered":"\"Anti-piracy\" legislative changes: fines for advertising on web resources"},"content":{"rendered":"

Since 2025, the so-called \"anti-piracy\" amendments to the legislation<\/strong>aimed at combating the illegal distribution of content and increasing the transparency of the advertising market. The main idea is to deprive pirate sites of a source of income<\/strong> - advertising funds.<\/p>\n

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The essence of the changes<\/h2>\n

From now on:<\/p>\n

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  • \n

    Advertisers, agencies and intermediaries<\/strong> are obliged to check which platforms their advertising is placed on.<\/p>\n<\/li>\n

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    It is forbidden to cooperate<\/strong> with web resources that distribute pirated content - movies, music, books, software, TV programs.<\/p>\n<\/li>\n

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    All chain participants are responsible<\/strong>even if the client did not explicitly request placement on a pirated site.<\/p>\n<\/li>\n<\/ul>\n

    Thus, the state effectively blocks the financing of illegal platforms through advertising budgets.<\/p>\n

    \n

    How will pirate sites be identified?<\/h2>\n

    It is planned to create an official list of offending resources<\/strong>which will be updated regularly. If an advertisement is placed on a website from this list, the advertiser or the agency that provided the placement is responsible.<\/p>\n

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    Fines and sanctions<\/h2>\n

    There are penalties for advertising on pirated web resources:<\/p>\n

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    • \n

      Financial penalties<\/strong> for advertisers and intermediaries;<\/p>\n<\/li>\n

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      Lawsuits from rights holders<\/strong>;<\/p>\n<\/li>\n

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      Reputational losses<\/strong> for companies associated with pirated content.<\/p>\n<\/li>\n<\/ul>\n

      The amount of fines will depend on the circumstances of the case, but in the long run it may become a significant deterrent to violations.<\/p>\n

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      What should businesses do?<\/h2>\n

      To avoid fines and reputational risks, advertisers should:<\/p>\n

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      1. \n

        Check advertising platforms<\/strong> before launching campaigns.<\/p>\n<\/li>\n

      2. \n

        Use \"white lists\"<\/strong> of authorized resources.<\/p>\n<\/li>\n

      3. \n

        Fix in contracts<\/strong> with partners to ban advertising on pirated websites.<\/p>\n<\/li>\n

      4. \n

        Involve lawyers<\/strong> to monitor the compliance of campaigns with the new legislation.<\/p>\n<\/li>\n<\/ol>\n

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        Implications for the market<\/h2>\n

        The adoption of these norms is intended:<\/p>\n

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        • \n

          \ud83d\udccc reduction of piracy;<\/p>\n<\/li>\n

        • \n

          \ud83d\udccc support for rights holders and legal media services;<\/p>\n<\/li>\n

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          \ud83d\udccc formation of a civilized advertising market;<\/p>\n<\/li>\n

        • \n

          \ud83d\udccc Approximation of Ukrainian norms to European standards.<\/p>\n<\/li>\n<\/ul>\n

          \n

          Conclusion.<\/h2>\n

          The \"anti-piracy\" legislative changes are a step towards cleansing the advertising market from cooperation with illegal resources. For business, they mean new challenges, but also opportunities: cleaner and more transparent communication channels, fewer risks and more trust from consumers<\/strong>.<\/p>\n\n\n

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          \n 5\/5 - (3 votes) <\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"

          In 2025, Ukraine introduced so-called \"anti-piracy\" amendments to its legislation aimed at combating the illegal distribution of content and increasing the transparency of the advertising market. The main idea is to deprive pirate sites of their source of income - advertising funds. The essence of the changes From now on: Advertisers, agencies, and intermediaries are required to check which sites their ads are placed on. Prohibited [...]<\/p>","protected":false},"author":1,"featured_media":10128,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/axellegal.com.ua\/en\/wp-json\/wp\/v2\/posts\/10127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/axellegal.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/axellegal.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/axellegal.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/axellegal.com.ua\/en\/wp-json\/wp\/v2\/comments?post=10127"}],"version-history":[{"count":1,"href":"https:\/\/axellegal.com.ua\/en\/wp-json\/wp\/v2\/posts\/10127\/revisions"}],"predecessor-version":[{"id":10129,"href":"https:\/\/axellegal.com.ua\/en\/wp-json\/wp\/v2\/posts\/10127\/revisions\/10129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/axellegal.com.ua\/en\/wp-json\/wp\/v2\/media\/10128"}],"wp:attachment":[{"href":"https:\/\/axellegal.com.ua\/en\/wp-json\/wp\/v2\/media?parent=10127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/axellegal.com.ua\/en\/wp-json\/wp\/v2\/categories?post=10127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/axellegal.com.ua\/en\/wp-json\/wp\/v2\/tags?post=10127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}